Get ready to embark on a journey into AI in marketing and learn, connect, and grow intellectually and professionally.
This Marketing AI Pulse event brings marketing leaders together to explore how AI is influencing creative work, operational efficiency, and strategic decision-making. It is a chance to connect with peers who are shaping what modern marketing looks like in practice.
Past speakers have included leaders from Microsoft, Google, Accenture, Salesforce, HubSpot, Citi, Intuit Mailchimp, Dell, NVIDIA, Verizon, Equifax, Zapier, UPS, The Coca Cola Company. The Home Depot, PwC, Robert Half, Spark Novus, Jasper and more!
Atlanta Tech Park welcomes attendees to work from the space before the event begins to beat traffic. There is plenty of room to settle in, plug in, and get comfortable.
AGENDA
We’ve put together an amazing agenda just for you!
1:00 PM to 1:30 PM: Doors Open and Badge Pick-Up
Check in, grab your badge, and enjoy snacks, soft drinks, tea, and coffee while making meaningful connections with other attendees.
1:30 PM to 2:00 PM: Partner Expo Hands-on Exploration
Visit partner and other ATL community booths to explore what teams are building. Take the opportunity to ask questions and see how their work can apply to your marketing efforts.
2:00 PM to 2:30 PM: Opening Session: Welcome to Marketing AI Pulse
Aby Varma, Founder, Spark Novus and Marketing AI Pulse
Abby England, Entrepreneur, Podcaster and Author
Welcoming everyone to the Marketing AI Pulse community event, emcees Aby and Abby 😃 kick-off this opening session, setting the stage for an afternoon of engaging discussions. The session will feature perspectives from partners and communities on how teams are putting AI to work across marketing. Listen to Amy Mangan from Robert Half as she speaks to “AI and the New Rules of Marketing Talent: Skills, Salaries, and Demand”.
2:30 PM to 3:00 PM: The AI Playbook for Marketing, Sales and GTM Teams
Dapo Adeshiyan, AI Lead, Global Practice Directors, Google Cloud GTM
AI is reshaping how buyers discover brands and how commercial teams go to market. This session explores how modern AI tools can help sales, marketing, and GTM professionals accelerate content creation, research, and pipeline development.
3:00 PM to 3:30 PM: Authenticity in the Age of AI
Brian Fallers, Chief Marketing & Brand Officer, Truelio
A real-world look at how marketers can build smarter, more human brands with AI. This session explores how marketers can use AI to strengthen strategy, improve consistency, and uncover deeper insights. It introduces Veridigm, a framework that aligns brand, customer, and employee experiences through psychology, strategy, and AI, while preserving the human judgment and creativity essential to authentic brand building.
3:30 PM to 3:45 PM: Break
Grab a quick coffee, chat with fellow attendees, and recharge before the next session.
3:45 PM to 4:15 PM: Emotion is the New Prompt
Deanna Leonard, AI Brand Strategist and LinkedIn Top 100 AI Educator & Creative
In a world flooded with AI-generated content, the brands and marketers who win are the ones who remember: humans feel first, then decide. Deanna unpacks the intersection of AI tools, emotional intelligence, and brand strategy to show your team how to prompt with purpose and connect with people.
4:15 PM to 4:45 PM: AI + Creativity: Building Better Marketing Workflows
Tor Gundersen, Senior Strategic Development Manager, Pro Design, Adobe
Benny Lee, Tech Strategist and AI Futurist, Ex-Coca-Cola
What does it look like when AI strengthens, rather than replaces, the creative process? This presentation explores high-level marketing workflows where AI helps teams accelerate repetitive tasks, improve speed to market, and expand creative capacity, giving marketers and creatives more time to focus on strategy, storytelling, and impactful brand experiences.
4:45 PM to 5:30 PM – Pulse Closing Social with DJ Nuro
Unwind after a day filled with ideas and insights. Savor light bites, wine, beer, and soft drinks as DJ Nuro sets the perfect ambiance. Connect with speakers, peers, and partners in a laid-back setting where conversations flow effortlessly.
NOTE: All sessions, speakers, and times are subject to change.
May 7 from 1:30pm to 5:30pm EDT
Atlanta Tech Park