By Spark Novus
Is you brand invisible in AI search? And most marketers aren’t even measuring it yet.
If your SEO strategy hasn’t evolved to account for ChatGPT, Perplexity, and AI Overviews, your brand may be getting left out of the answers your buyers are actually reading.
That’s exactly what this hands-on workshop is built to fix.
From SEO to GEO: A Hands-On Workshop to Show Up in AI Answers
Thursday, May 7 | 9 AM – 12 PM
Atlanta Tech Park, Peachtree Corners, GA
Lunch includedShawn P. Evans, MBA from Gumshoe AI will walk you through how to run a live AI visibility report across multiple LLMs, interpret what you’re seeing, and walk out with a real action plan, not just slides.
You’ll leave knowing:
How Generative Engine Optimization (GEO) differs from traditional SEO
How to read persona-level visibility and competitive benchmarks
Which levers actually move the needle in AI-generated answers
Your brand’s specific gaps — and how to close them
Target Audience
Brand-side
• SEO manager or content strategist
• Digital marketing manager or director
Agency-side
• Agency owner or account manager building or expanding a Generative Engine Optimization practice
• SEO strategist or Generative Engine Optimization practitioner
Independent
• Marketing consultant or solopreneur offering digital marketing services
Prerequisite Knowledge
•Two or more years of experience in digital marketing, SEO, content, or brand or agency roles recommended
•No prior Generative Engine Optimization or AI search experience required. This workshop starts from the basics
•No Gumshoe account needed in advance. You will sign up for a free account during the session
What to Bring
Bring a laptop and a website URL, your brand or a client’s, to run your report during the session.
Curiosity and a forward-looking mindset to build new capabilities as AI reshapes brand discovery
Participant Takeaways
By the end of the session, you will:
• Understand how Generative Engine Optimization differs from traditional SEO and why AI search visibility matters now
• Run a live AI visibility assessment for your brand or a client
• Read and interpret your results, including persona-level visibility, competitive benchmarking, and content performance
• Identify gaps in your AI visibility and determine which levers to pull to improve it
• Leave with a prioritized action plan to strengthen your brand’s presence in AI-generated answers
Agenda:
• 9:00–9:30: Welcome, introductions, and context on how AI search is changing brand discovery
• 9:30–10:00: Learn how AI search differs from traditional SEO and why a new approach is needed
• 10:00–10:30: Run your first AI visibility report live with step-by-step guidance
• 10:30–10:45: Break
• 10:45–11:05: Explore personas, topics, and how your brand shows up across competitors
• 11:05–11:30: Share findings and get context and suggested next steps
• 11:30–11:40: Break
• 11:40–12:00: Learn key levers to improve your AI visibility
• 12:00–12:30: Wrap-up and Lunch
Use the Orchestrate Revenue ENGAGE! Newsletter code
PURPLE-GE0-20
for 20% off!